一个汽车品牌强大的品牌号召力,意味着客户对经销商忠实度的增强,这将给汽车厂家和经销商带来长期的利益增长。要树立品牌的影响力并获得长期的发展,必须影响客户对品牌的认识。在汽车营销领域,经销商是客户与汽车品牌之间最重要的联系人。在客户看来,经销商是汽车品牌的代表,经销商的所作所为都会通过与客户的直接接触和交流影响汽车品牌,所以客户在经销商处获得的满意度是建立强大的汽车品牌的关键。在这个环节上,经销商一线人员会产生主要的影响,必须针对客户的购买体验,找到改进经销商一线人员销售和服务过程的方 The strong brand appeal of a car brand means that the customer’s loyalty to the dealership is enhanced, which will bring long-term benefits to car manufacturers and dealers. To establish the brand’s influence and long-term development, must affect the customer’s brand awareness. In the field of automotive marketing, dealers are the most important contacts between customers and car brands. In the view of the customer, the dealer is the representative of the automobile brand. The dealer’s actions will affect the automobile brand through the direct contact and communication with the customer. Therefore, the satisfaction obtained by the customer at the dealer is the key to establishing a strong automobile brand . In this session, dealers front-line staff will have a major impact, we must address the customer’s buying experience, to find ways to improve the dealer front-line sales and service process