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夏华念念不忘一个人。五年前,正当依文男装如日中天之时,有人对夏华说:“我觉得你现在做的事儿没有意义。当一艘船要沉下去的时候,那个头等舱的位置是没有用的。”彼时,在依文集团董事长夏华的个人判断里,依文男装到了一个“黄金鼎盛期”:一百万的VIP客户,都是中高端人士;全国五百多家门店,年销售额数十亿元;依文旗下的男装品牌,每年以两位数快速增长。夏华认为,这哥们儿疯了。但她很快发现,这艘船确实在下沉,就像一百年前的泰坦尼克号一样。
Xia Hua never forget one person. Five years ago, when Ivan men were in full swing, someone said to Hua Xia: “I think it makes no sense for you to do now. When a ship is going to sink, that first-class location is of no use At that time, according to the personal judgment of Eva Chairman Xihua, according to the men to a ”golden heyday": one million VIP customers, are in the high-end people; more than 500 Stores, with annual sales of billions of dollars; according to the men’s brand under the banner of rapid double-digit annual growth. Xia Hua believes that this man crazy children. But she soon discovered that the ship was really sinking, just as it did a century ago with the Titanic.