Analysis of the Impact of Quality Management Strategies by Chinese Healthcare Investors in Ghana:The

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Today there are many Chinese healthcare entities offering health care services in different parts of the world.This growth in the healthcare investment is largely because of the growth and acceptance of the competence of Chinese medical services and the grown popularity of traditional Chinese medicine in the world all over.Africa a continent which is beset with several health challenges has thus found a strong need of Chinese healthcare services hence the influx of many of them with services in areas such as hospitals, laboratory technology and others.The objective of the research is to review the current literature on service quality strategies adopted by organizations to satisfy the needs of their clients.The second objective of the study is to examine the factors that influences clients evaluation of quality in the health sector and to determine the extent to which the operations of Beijing hospital meets the expectations of their client base.The next research objective was to determine new attributes of service quality which are not accounted for in the existing model of service quality management and finally make proposals as to how service organizations can improve their services in order to effectively meet client expectations.From the conclusion of this study the researcher can categorically state that the issue of service quality is of immense importance to hospitals.Detailed examination of the responses gives a clear indication that not only is the issue of service quality a functional prerequisite for hospital businesses, but to a large extent efforts are made to adopt appropriate models of service quality measurement in order to attain the level of quality so desired It was important to note that in accordance with the findings in the literature that the SERVQUAL model is used because apart from the fact that it is internationally accepted, the SERVQUAL model have the capacity to provide a measurement of the service quality of all the segments within their hospital business and a better approach to internally understand their employees perceptions of service quality with the objective of achieving service improvement.The Total Quality Management are unable to provide a simplified, structured and organised measure of hospital service quality which encompasses all the issues that are necessary for the effective delivery of quality services in hospitalsThe study overwhelming endorses the efficacy of the five dimensions of service quality measurement.Conjecturing from their responses, it can be concluded that the ability of the SERVQUAL model to disclose information concerning the level of knowledge and courtesy of their employees and their ability to convey trust and confidence and as well as the ability of the model to identify the whether their hospitals were providing caring and individualized attention to customers was in no doubt at all.In terms of the ability of the SERVQUAL model to disclose critical information regarding the ability of their staff to perform the promised service dependably and accurately as well as the hospitals willingness to help consumers and the provision of prompt as a service quality dimension is adequately disclosed by the SERVQUAL model just as they agreed to a large extent that the SERVQUAL model had a better option of helping them to accurately assess service quality of their hospitals from the appearance of facilities, equipment, personnel and communications.In line with the claims of in the literature that the SERVQUAL model has greater propensity to reveal gaps with the operations of the hospitals the respondents in their responses to the questions affirmed that while the ability of the SERVQUAL model to disclose accurately the gaps that pertains to managers perceptions of consumers expectations and the relative importance consumers attach to the quality dimension as well as the gaps which is concerned with the difference between what management believes the consumer wants and what the consumers expect the business to provide, a respondents did not only endorse this notion but were also unanimous with their assertion on the ability of the SERVQUAL models ability to disclose the difference between the service provided by the employee of the business and the specifications set by management.
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