20世纪90年代,由于电视数字化的推进及网络技术的快速发展,尤其是二者的结合,不仅产生了“网络电视(Web-TV,亦可称Net-TV)、互动电视Interae-tive　TV)这样的新概念,而且正在形成具有广阔发展前景的电视传播新形态。人们可以在互联网络上按照自己的意愿安排影视剧情的发展方向和结局,传统的电视媒体也越来越重视媒体与受众之间的双向二流。如此,设立观众问答、回音壁等栏目,在现场直播节目中设立直播电话等等。观众参与性栏目,游戏类栏目,如雨后春笋般涌现,收视率直线上升。 In the 1990s, due to the advancement of digital television and the rapid development of network technology, especially the combination of the two, not only “Web-TV (also known as Net-TV) and Intera-tive TV are produced” Such a new concept, and is forming a new form of TV broadcasting with broad prospects for development.People can arrange the direction and outcome of the development of the film and television story according to their own wishes on the Internet, and the traditional TV media pay more and more attention to the media and audience In this way, the establishment of the audience Q & A, echo wall and other columns, live broadcasts set up in the live phone, etc. The audience participation column, game column, sprung up, the ratings rose.