中国人民大学金融与证券研究所研究员、知名营销与管理专家施炜教授在总结中国企业营销发展时认为,在30年的市场进程中,中国企业营销基本的指导思想是将营销原理与中国国情结合起来。随着消费者主体意识的强化,社会分层更加清晰,市场秩序进一步规范,流通结构进一步集中,中国企业营销的竞争压力将前所未有地增大,其营销运作的科学性、专业性会随之增强,特色也会更加鲜明。 Professor Shi Wei, a researcher at the Institute of Finance and Securities, Renmin University of China, and a well-known marketing and management expert, summarized the marketing development of Chinese enterprises and believed that in the course of 30 years of market development, the basic guiding principle of Chinese enterprise marketing is to combine marketing principles with China’s national conditions stand up. With the strengthening of consumer subjective consciousness, the social stratification will be clearer, the market order will be further standardized and the circulation structure will be further concentrated. The competitive pressure on marketing of Chinese enterprises will increase as never before and the scientific and professional marketing of such enterprises will be strengthened , The characteristics will be more distinctive.