新闻界内,多少年来一直强调吃透“两头”。一方面,中央的大政方针具有全局性、普遍性,对任何地方都具有指导性,作为记者必须要吃透“上头”;另一方面,各地有具体情况和特点,记者也要吃透本地的“下头”。但现在的外部环境变了,特别是我国加入WTO之后,新闻工作者仅吃透这“两头”是远远不够的,还一定要吃透“外头”,才能在报道中 For years, it has been emphasized in the press that “two ends” have been thoroughly penetrated. On the one hand, the central government’s major policies are global in nature and universally applicable. They must guide anyone everywhere. As a reporter, they must thoroughly learn from the top. On the other hand, they all have specific conditions and characteristics. “. But now the external environment has changed. Especially after China’s accession to the WTO, it is far from enough for journalists to thoroughly understand these ”two ends“. They must also thoroughly understand the ”outside head"