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记者:Keenth 你从做手稿开始,到现在执掌整个 DDB 大中华区创意部,对人行不久的新人有什么经验可以传授一下?叶:传授不敢当,我不是什么大师,只是一个做了十几年的创意人员,有一些经验吧。我觉得在这个行业中机会很重要,好的机会抓住一次就可能改变你的一生。但好的机会往往不是从天上掉下来的,而是自己去争取去创造的。同时你必须要不断地努力,以备你在机会来临时可以牢牢地抓住它。而我在这十几年广告生涯中,最大的机会是让我进入香港奥美。那是1985年的时候,我还在香港李奥贝纳,工作了一段时间后,总觉得生活太单调应该有点变化,所以很想出去看一看,而且很想知道别的公
Reporter: Keenth From the beginning of your manuscript, until now in charge of the creative department of Greater China DDB, the new experience of people near the bank can have any experience to teach? Ye: teach not dare, I am not a master, just a do a dozen years Creative staff, have some experience. I think opportunities in this industry is very important, a good opportunity to seize one may change your life. But good opportunities often do not fall from heaven, but strive to create for themselves. At the same time, you must work hard to keep it firmly seized when the opportunity comes. And I am more than ten years of advertising career, the biggest opportunity is to let me enter Hong Kong Ogilvy & Mather. That was when I was still in Leo Burnett, Hong Kong in 1985. After working for some time, I always felt that life should be a little too monotonous, so I really wanted to go out and take a look and would like to know other companies