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常常碰到一些经营企业比较成功的老总问一个奇怪的问题:为什么那么多优秀人才都喜欢直销并且乐此不疲。言外之意,感觉那种直销就是推销,那本应该是一个没有工作、社会闲散人员、生活得比较底层的人才去从事的行业,某些优秀人士去从事,是不是太掉价了。对此,基于多年在一些大型生产企业和专业营销公司担任过片区市场主管,同时在直销业中也有过缔造团队背景的笔者,就传统营销与直销营销市场的激励机制试着做出一
Often encountered a number of business managers more successful CEO asked a strange question: why so many talented people like direct sales and enjoy it. The implication is that the kind of direct marketing is marketing. It should be an industry where there is no job, social idle people, and people living in relatively low-level talents to engage in. Some outstanding people go to work, is it too priceless? In this regard, based on many years in some large-scale production companies and professional marketing companies served as market area heads, and also in the direct selling industry has also created a team background of the author, on the traditional marketing and direct marketing market incentives to try to make a