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国内广播影视会展业(以下简称会展)已形成以“上海电视节”．“四川电视节”、“中国金鹰电视艺术节”和“中国广播影视博览会”为主的多个大型活动．构成传媒产业“链条”中的一环。然而．近几年．会展似乎已失去往日的风采．承办方的招展也开始感到力不从心。广播影视会展．是鸡肋？还是蛋糕？一、会展历史:从“三家店”到“群英会” 1、1986——会展业“元年” 20世纪80年代中期,伴随改革开放的东风．电视业获得快速的发展,电视市场已初显规模．仅电视剧一项．年产量已达4300多部。富有国际视野的上海广播电视局．在1986 年12月10日,举办了第一届上海电视节(称为“上海国际
The domestic radio, film and television convention and exhibition industry (hereinafter referred to as the convention and exhibition) has formed a “Shanghai TV Festival.” “Sichuan TV Festival”, “China Golden Eagle Television Arts Festival” and “China Radio, Film and Television Fair,” based on a number of major events. Constitute the media industry “chain” in the ring. however. recent years. MICE seems to have lost the past style. Sponsor’s breeze began to feel powerless. Radio and Television Convention and Exhibition. Is tasteless? Or cake? First, the history of convention and exhibition: from the “three stores” to “heroes” 1, 1986 - MICE industry “first year” 20 century, the mid-1980s, with the reform and opening up the east wind. The television industry has seen rapid growth, with the television market beginning to show its size. Only one TV series. Annual output has reached more than 4300 Ministry. Shanghai Broadcasting and Television Bureau with International Views. On December 10, 1986, the first Shanghai Television Festival (called “Shanghai International” was held