苏州市旅游局于5月高兴地宣布,其针对北美和欧洲游客,为期五个月的全球社交媒体宣传活动——“让全世界通过网络看苏州:文化、运河、美食和工艺品之乡”(“A Virtual Look at Suzhou:Home to Culture,Canals,Cuisine and Craft”)取得了圆满成功。此次活动共吸引了超过20亿人次海外游客的关注。通过两次线上抽奖、四次线下活动、以及月度粉丝回馈、消费者与意见领袖互动和内容营销等推广策略,显著提 Suzhou Tourism Bureau was pleased to announce in May that its five-month global social media campaign targeting North American and European tourists - “Let the world see Suzhou through the Internet: Culture, Canal, Food and Craft Hometown ”(“ A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft ”) has had a great success. The event attracted a total of more than 2 billion tourists overseas attention. Through two online lottery draws, four offline activities, as well as monthly fan feedback, interaction between consumers and opinion leaders, and marketing strategies such as content marketing,