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烟台市拥有丰富的生态旅游资源和历史人文资源,是山东半岛蓝色休闲经济旅游带上的一个重要的城市。历史上的烟台作为近代山东第一个对外开放的口岸,国际游人往来十分频繁。现在它以“黄金海岸,人间仙境”和“各菜之乡,葡萄酒城”的品牌也吸引了大量的外国游客来烟台观光旅游,但是烟台在入境旅游方面存在许多问题。本文旨在分析烟台市入境旅游业发展的现状以及存在的问题,从而采取相关对策推进烟台市的入境旅游发展。
Yantai City is rich in ecotourism resources and historical and cultural resources, is an important city in Shandong Peninsula blue leisure economic tourism belt. Yantai in history as the first port of Shandong opening up in modern times, frequent international exchanges between tourists. Now it also attracts a large number of foreign tourists to Yantai for sightseeing with the brand names of “Gold Coast, World of Humanity” and “Cities of All Vegetables, Wine Cities”. However, Yantai has many problems with inbound tourism. The purpose of this paper is to analyze the status quo and existing problems of inbound tourism in Yantai and to take relevant measures to promote the development of inbound tourism in Yantai.