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京东目前还没有考虑走下来与传统企业线下渠道融合的O2O战略线上线下一体化的经销模式,应该就是线上电商平台梦寐以求的O2O模式。近日在中欧二十周年校庆特别活动“大师课堂”上,京东商城CEO刘强东语出惊人:“所有的传统企业根本不需要电子商务部门,99%的中国企业电子商务部门都应该关闭掉。”刘强东表示,传统企业要做的事是将品牌、生产等做好,而不是花大力气设立电商部门然后与京东商城等对接。同时,刘强东表示,京东未来要做的就是在商品的营销、交易、仓储、配送、售后等零售环节赚大钱。我们不禁要问:东哥建议的传统企
At present, Jingdong has not considered the O2O strategy of going offline and integrating with offline channels of traditional enterprises. The online and offline distribution model should be the coveted O2O model of the online e-commerce platform. In the recent special celebration of the 20th anniversary of CEIBS “Master Classroom ”, Jingdong CEO Liu Qiang was shocked: “All traditional enterprises do not need e-commerce departments at all and 99% of Chinese enterprises’ e-commerce departments should be closed ”Liu Qiangdong said that the traditional enterprise should do is to brand, production, etc., rather than vigorously set up e-commerce sector and then docking with the Jingdong Mall. At the same time, Liu Qiangdong said that Jingdong’s future needs to be done is to make big profits in the marketing, trading, warehousing, distribution and post-sale retail sales. We can not help but ask: the traditional enterprises proposed by the East Columbia