论文部分内容阅读
●某些战术型公关模式将退出舞台●公关人员的日常工作哪些将由软件代劳●交际型公关使公众细分分得更细有人估计,不出10年,网络和电子报刊等未来大众传媒与报刊、广播和电视等传统的大众传媒在传播中的地位将发生彻底的改变。公共关系也是一种传播。它要达到自己的目的,最直接有效的方式是借助于大众传播的主流媒介。如果传统大众传播的主流媒介让位于网络和电子报刊,那么,公共关系的面貌也必将产生变化。所以,公关界的业内人士必须未雨绸缪,研究这方面的变化,及早寻求对策。一、网络传播特点简介
● Some tactical public relations model will be out of the stage ● The daily work of public relations staff will be done by software ● Communicative public relations will make the public breakdown more detailed It is estimated that within 10 years, future mass media and newspapers and periodicals The status of traditional mass media such as radio and television will be completely changed in the dissemination. Public relations is also a kind of communication. The most direct and effective way to achieve its own goal is through the use of mass media as the mainstream media. If the mainstream media of traditional mass media is to be left in the internet and in electronic newspapers and magazines, then the face of public relations is bound to change. Therefore, the public relations industry professionals must take precautions to study changes in this area and seek solutions as soon as possible. First, the characteristics of the Internet communication profile