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新兴媒体依托互联网技术,以快速传播、强互动、社交化、社群化等特点赢得了广大用户喜爱,也使原有媒体格局出现深度调整,舆论生态发生重大变化。传统媒体在自身结构、能力与模式上逐渐不能适应于日益变化的社会需求与发展趋势,大多数电视媒体还没有形成适配电视和新媒体一体化制作、播出和分发的技术体系,主要的问题有:电视与新媒体制作独立,基础素材和信息不能共享;移动媒体应用与服务分散,缺乏统一入口;
The emerging media, relying on Internet technology, has won the favor of the majority of users with the characteristics of rapid dissemination, strong interaction, socialization and socialization, as well as profound changes in the original media landscape and major changes in the media ecology. Traditional media can not adapt itself to the ever-changing social needs and trends in its own structure, capabilities and modes. Most television media have not yet formed a technical system that integrates the production, broadcasting and distribution of television and new media. The major The problems are: the independent production of TV and new media, basic materials and information can not be shared; mobile media applications and services scattered, the lack of a unified entrance;