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在网络大数据背景下,网络舆情数据量日益庞大、来源复杂多样并且传播迅速,复杂的舆情环境对于网络舆情监控引导工作提出更高的要求,应用情报分析手段采集网络信息可以及时有效地抓住重要信息,提高工作效率。本文针对目前主流的网络舆情获取与分析技术,研究总结了获取舆情信息的主要步骤,对各个环节关键技术进行探讨,并提出信息定量评估的必要性和可行性。
In the background of network big data, the amount of network public opinion data is increasingly large, the source is complex and diverse, and spread rapidly. The complex public opinion environment places higher requirements on network public opinion monitoring and guidance, and the application of information analysis means to capture network information can timely and effectively seize Important information to improve work efficiency. In this paper, the main current network of public opinion acquisition and analysis technology, research summarized the main steps to obtain public opinion information, the key aspects of each link to explore and propose the necessity and feasibility of information quantitative assessment.