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超过四成的广告人考虑转行,绝大多数的广告人月薪不到8000元。金融危机所带来的产业结构调整,正在深刻而剧烈地改变着中国。很多受到冲击的行业在严控成本,如裁员、减薪、减少广告投入,企业战略从迅速扩张到谨慎稳健,收缩战线,回笼资金。而依附企业的广告业似乎也面临着风险:网络媒体广告萎缩、平面广告投放下减、部分广告公司倒闭……广告界从业人员的职业生存受
More than 40% of the advertisers consider the switch, the vast majority of advertisers a monthly salary of less than 8,000 yuan. The industrial restructuring brought about by the financial crisis is profoundly and drastically changing China. Many affected industries are keeping costs under strict control such as layoffs, pay cuts and advertising investment. Their business strategies have expanded from rapid expansion to prudence and prudence, shrinking their fronts and repatriation of funds. The dependent businesses appear to also face the risk of advertising: the shrinkage of online media advertising, print ads down, the closure of some advertising companies ... ... Advertising industry practitioners occupational survival by