市场经济是竞争经济和协调经济,也是利益经济。竞争是利益的竞争,协调是利益的协调。无论是竞争还是协调,都离不开企业主体形象和信誉,而形象和信誉的树立,又离不开企业的公共关系。 公共关系是市场经济发展到一定阶段的产物,它是适应市场经济发展的客观需 Market economy is a competitive economy and a coordinated economy, but also a profit economy. Competition is the competition of interests, and coordination is the coordination of interests. Whether competition or coordination, are inseparable from the corporate image and credibility, and the establishment of the image and reputation, but also inseparable from the public relations of enterprises. Public relations is the product of the market economy to a certain stage, it is to adapt to the objective needs of the market economy