儒商虽然在中国古代即已产生 ,并且在明清之际已经比较普遍出现 ,但是对儒商和儒商精神的系统研究 ,却是随着东南亚、特别是亚洲“四小龙”的经济腾飞和中国大陆的经济迅速发展而出现的。这是有历史原因的。因为在 2 0世纪初 ,德国学者马克斯 .韦伯 (186 4—192 0 )曾经断言 ,? Although Confucian merchants had already emerged in ancient China and were relatively commonplace during the Ming and Qing dynasties, the systematic study of the Confucian merchants and Confucianism spirited by the economic growth of the “four little dragons” in Southeast Asia, especially in Asia. The rapid economic development in mainland China emerged. This is a historical reason. Because at the beginning of the 20th century, the German scholar Max Weber (186 4-192 0) asserted,