当很多企业还在为品牌重要还是渠道重要,企业应该做品牌还是做销量等问题争论不休时,双汇、雨润却坚定不移地在既定品牌战略上默默耕耘,创造了中国肉类行业由本土品牌雄霸市场、进口品牌难觅影踪的奇迹!双汇走企业品牌战略路线,成就了中国肉类行业一代盟主;雨润从低温肉制品一点突破,产品品牌各就各位成为不容小觑的行业老二!二者在品牌战略上有何差异?哪种战略将笑到最后? When many companies are still important for the brand or the channel is important, companies should do brand or do the sales and other issues debate endlessly, Shuanghui, Yurun is firmly committed to the established brand strategy, creating China’s meat industry from the local The brand has dominated the market and the miracle of imported brands is hard to come by. Shuanghui has gone through the corporate brand strategy line and has achieved a new generation of meat industry leaders in China. Yurun has made breakthroughs in low-temperature meat products, and the product brands have become the industry’s second best! What is the difference between the two in the brand strategy? Which strategy will be the last laugh?