上海波司登国际服饰控股集团(香港上市公司)为实现“防寒服”的战略延伸,于2004年3月在北京“人民大会堂”向全国商界宣布:波司登将运用整体优势全力出击中国的内衣市场,将全力展示波司登大品牌、大企业、大手笔的威力。全力以赴把波司登内衣做大做强。公司的产品创意:“优雅由内而外,追寻舒适伴侣”。多年来波司登内衣尝试寻找真正的优雅本源和新的现代感 Shanghai Bosideng International Fashion Holdings Group (Hong Kong listed company) in order to achieve the “winter clothes” of the strategic extension, in March 2004 in Beijing, “Great Hall of the People” announced to the business community: Bosideng will use the overall advantages of full attack on China Underwear market, will be fully demonstrated Bosideng brand, big business, generous power. Go all out to make Bosideng underwear bigger and stronger. The company’s product ideas: “elegant from the inside out, the pursuit of comfort partners ”. Bosideng underwear for many years trying to find the true origin of the elegant and new modern