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伽蓝希望通过奥运提升品牌影响力和行业影响力,更期待可以突破以传统媒体为主导的传播模式。作为中国本土的化妆品品牌,伽蓝集团旗下自然堂的奥运营销正式开启于2012年3月28日,这天,自然堂跟中国跳水队达成官方合作伙伴。作为国内化妆品牌第一次涉足奥运营销,在充分考虑奥运精神与品牌的契合度的基础上,实现品牌精神与体育赛事传播的共赢。通过奥运的高关注度,提升自然堂的品牌知名度和名誉度,同时提高伽蓝集团的行业地位。更重要的是,伽蓝希望充分借助此次伦敦奥运的热
Garan hopes to enhance brand influence and industry influence through the Olympic Games, but also look forward to breaking through the traditional media-led mode of transmission. As a native cosmetics brand in China, the Olympic marketing of Natural Gathererkunner’s Natural Hall was officially opened on March 28, 2012, when Nature Hall reached an official partner with the Chinese Diving Team. As the first domestic cosmetic brand involved in the Olympic marketing, Olympic Games and give full consideration to the fit of the spirit of the brand, based on the brand spirit and sports events to achieve a win-win situation. Through the high attention of the Olympic Games, it will enhance the brand awareness and reputation of Nature Hall and at the same time improve the industry position of the Garan Group. More importantly, Garan hopes to capitalize on the heat of the London Olympics