广播电视报一向具有专业性强,传播周期长等特点,但是随着报业结构的多元化发展,广播电视报与生俱来的“先天不足”日益明显: 报道领域相对狭窄,发刊间隔时间长,不利因素较多。加之报业竞争日益激烈,尤其是都市报和生活服务类报纸的兴起,替代了许多广电报介绍预告节目的功能,分流了广播电视报的信息资源、读者资源和广告资源,广电报尤其是地市级广电 However, with the diversified development of the newspaper industry, the innate nature of radio and television newspapers has become increasingly obvious: the coverage area is relatively narrow, and the circulation of newspapers and periodicals A long time, unfavorable factors. In addition, with the increasingly fierce competition in the newspaper industry, especially the rise of the newspaper of the city and the service of life and service, it replaces the function of many broadcasters in introducing and prompting programs, divert the information resources, reader resources and advertising resources of radio and television newspapers, Municipal radio and television