政务微博即政府的官方微博账号,各级政府为了发布信息,倾听民意而开设的微博。政务在地域分布和职能分布上很不平衡,政务微博也出现了管理机制不完善,空洞等问题。西宁市政务微博在全国具有代表性,能够代表西部的特点。所以在西部地区,必须加强政府的网络媒体信息发布能力,完善公共关系的体制机制建设,形成科学运营体系和队伍,建立快速处理和反馈机制。 Government microblogging is the government’s official microblogging account, at all levels of government in order to release information, listen to public opinion and opened microblogging. Government affairs in the geographical distribution and the distribution of functions is very uneven, the government microblogging also appeared in the management mechanism is imperfect, empty and other issues. Xining City Government Weibo in the country is representative of the characteristics of the western. Therefore, in the western region, we must strengthen the government’s ability to publish online media information, improve the institutional mechanisms for public relations, form a scientific operation system and team, and establish a rapid processing and feedback mechanism.