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行业期刊的现状普遍不容乐观,读者减少,生存困难。既有历史的体制性的原因,也有行业期刊本身的问题。要走出困境,不仅有待于期刊主管主办部门为行业期刊松绑,作体制性的变革,更有赖于期刊人在内容上做到关注行业焦点,引领行业潮流。在营销上以精准营销理论做指导,建立一种、甚至多种点对点、个性化的立体交叉的发行、广告模式,不丢掉任何一个既有读者,不放弃任何一个潜在广告主;寻找本行业与大众消费的连接点,依托行业资源,抢占大众媒体的广阔市场,增加期刊的客户总价值,把行业期刊这个小草浇灌成大树。
Industry journals generally can not be optimistic about the status quo, reduce readers, survival difficulties. There are historical reasons for the system as well as the issues of the industry journals themselves. To get out of the dilemma, not only to be in charge of the department in charge of journals for industry journals loose, make institutional changes, but also depends on the journalists in content to focus on industry focus, leading the industry trend. Marketing in the precision marketing theory to do to guide the establishment of a, or even a variety of point-to-point, personalized three-dimensional cross the issue of advertising mode, do not lose any one of the existing readers, do not give up any potential advertisers; looking for the industry and Public consumption of the connection point, relying on industry resources, to seize the vast media market, increasing the total value of journals customers, the industry journals this grass watered into trees.