越来越多的媒体认为,因特网是新的淘金空间。在美国,几乎每周都有报纸、杂志和电视台宣布入网。一方面,相对于开办印刷厂,入网要便宜得多。在网上申请主页空间的花费并不太多,而覆盖的面广,造成的影响大。另一方面,自古以来延续至今的大众传播媒介,体现出一种典型的信息“沙漏”模式。在这种“沙漏”模式中,编辑、记者、出版社享有支配信息资源的行业特权;而在电脑网络的虚拟时空中,信息传播者和接受者则可完全成为真正意义上的平等交流伙伴——共享与参与并存,这无疑有利于媒体更好地把握未来的发展。但是,由于技术的限制,基于信息高速公路网络的多媒体交互出版,目前仍处于有限尝试阶段,远未构成对主流媒体的实质性冲击。传播业主流媒体的嬗变,将经历一段较长的时期。 More and more media think the Internet is a new gold rush space. In the United States, newspapers, magazines and television stations are announced almost weekly. On the one hand, access to the network is much cheaper than starting a printing house. Apply for home space on the Internet is not too much to spend, and cover a wide range, the impact of large. On the other hand, the mass media, which has been in existence since ancient times, embodies a typical model of “hourglass” information. In this “hourglass” mode, editors, journalists and publishers enjoy the industry privilege of dominating information resources; and in the virtual space and time of computer networks, the communicators and recipients can become truly equal exchanges Partner - sharing and participation co-exist, which undoubtedly helps the media to better grasp the future development. However, due to technical limitations, multimedia interactive publishing based on the information expressway network is still in a limited trial stage, far from constituting a substantive impact on the mainstream media. Spread the mainstream media industry changes, will go through a long period of time.