改革开放来了,计算机来了,WTO来了,互联网来了,90后来了,95后来了,中产阶级来了,O2O来了。消费主力军来了又去,去了又来,环境千变万化,产品变化万千,你快速审视时代的目光,有时还追不上时代本身变化的速度。然而,一定角度而言,消费者不过是人性和文化的集合体,当看不清环境势态时,何妨退下来研究研究人性的根本冲突?一个消费者包括购买行为在内的一切行为,都是由他所遭 The reform and opening up came, the computer came, the WTO came, the Internet came, 90 later, 95 came later, the middle class came, O2O came. The main forces of consumption have come and gone again and again, the environment is ever-changing, and the products are changing. You quickly look at the eyes of the times, and sometimes you cannot keep up with the speed of changes in the times themselves. However, from a certain point of view, consumers are merely a collection of humanity and culture. When we cannot see the state of the environment, why not back down and study the fundamental conflict of human nature? All actions of a consumer, including purchase behavior, are By him