论文部分内容阅读
本研究的目的在于考查与韩国青少年消费者的强迫购买行为相关的因素.研究抽样调查了319名中学生强迫购买行为的发生几率和受公共政策的影响.自信心不强往往会加大强迫性购买的可能性,青少年的强迫性购买趋向受同龄人、父母、大众媒体和互联网的影响.女生在购买中更可能存在强迫性,而且零用钱的数量和状况也和强迫购买行为紧密相关.从消费者政策的角度来看,这些关系为在学校和社区中发展消费者教育计划提供了启迪和一些真知灼见.
The purpose of this study was to examine factors related to forced buying behavior among young adolescent consumers in South Korea.Study sample investigated the incidence of forced forbidding behavior among 319 middle school students and influenced by public policy.Low self-confidence tends to increase compulsive purchase The possibility of adolescent forced purchase tends to be affected by peers, parents, the mass media and the Internet.The girls are more likely to be forced in the purchase, and the amount and status of pocket money is also closely related to forced buying behavior.From the consumer From a policy perspective, these relationships provide insights and some insight into developing consumer education programs in schools and communities.