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景德镇是传统的陶瓷重镇,因历时千年的陶瓷技艺、文化传承而被公认为“瓷都”。20世纪中后期,由于计划经济模式的弊端,景德镇陶瓷企业陷入发展困境,人才大量流失,使陶瓷产业元气大伤。近年来,在佛山等后起之秀的赶超压力下,景德镇重新认识市场,认清自身优势,扬长避短,把挖掘、发扬陶瓷文化与打造现代企业结合起来,不断以文化创意推动创新,开始走上复兴之路。
Jingdezhen is a traditional ceramic city, which is widely recognized as the “porcelain capital” for thousands of years of ceramic art and cultural heritage. In the late 20th century, due to the disadvantages of the planned economy model, Jingdezhen ceramic enterprises into a dilemma, a substantial loss of talent, the ceramic industry vitality. In recent years, Foshan and other rising cats under the pressure of catching up, Jingdezhen to re-recognize the market, recognize their own advantages, avoid weaknesses, to tap, carry forward the ceramic culture and create a modern enterprise, continue to promote innovation with cultural creativity, embarked on the rejuvenation road.