当初,麦肯·光明来到成都的时候,很多成都的广告人认为成都广告“跨越式”发展的春天即将到来,可惜迎来的并不是春天,甚至没有闻到春天的气息,就感到了瑟瑟秋意。广告业似乎永远是一个走在市场经济前列的行业,所以当企业形象识 Originally, when McCann Erickson came to Chengdu, many Chengdu advertisers thought that the spring of “leapfrogging” development of Chengdu advertising was coming. Unfortunately, it was not the spring ushered in, nor did he even feel the smell of spring. Autumn. The advertising industry seems to always be a forefront of the market economy in the industry, so when corporate image recognition