创维在中国算不上顶级家电品牌,但其产品均价和赢利能力都不错,优于一些规模更大的家电企业。创维的核心竞争力是什么?是“与消费者打交道的能力”。2003年,笔者与《销售与市场》副总编张环采访创维时,发现创维的 Skyworth in China is not really top appliance brands, but its product price and profitability are good, better than some of the larger appliances business. What is the core competitiveness of Skyworth? Is “the ability to deal with consumers.” In 2003, when I interviewed Skyworth, the deputy editor of Sales and Marketing, I found Skyworth