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了解作者的为人,他们都是严谨、务实、注重实效的人。但当看到封面赫然写着“7Q,紧贴营销实践……只有持久的全覆盖的回答顾客最关心的7个问题,企业产品才能畅销、长销!”时,我想读者必定仍然会感到震撼和不可思议!不了解书的内容和观点的人天生有这样的权力来质疑,而中国读者恰恰缺的就是这种权力意识。但相信用心读过这本书的人,也一定有这样的感受:这本书肯定是不完美的,挑刺是最简单不过的事情,但其传递的颠覆性的营销思想确实具有革命性的冲击力!越是老营销越是有这样的感受!麦卡锡、科特勒、劳特朋、舒尔茨都是受人尊敬的大师,作者也是对其敬仰有加,更是其观点和教材的受益者。而对大师真正的尊重,不是客客气气的引用其观点,而是挑战和发展营销思想!因此,挑战和超越大师,既是
Understand the author’s person, they are rigorous, pragmatic and pragmatic people. But when you see the cover impressively written “7Q, close to marketing practice ... ... only lasting full coverage of the seven questions customers are most concerned about, business products to sell well, long sales!”, I think the reader must still Will feel shocking and incredible! People who do not understand the content and view of the book have the power to challenge natural, but the lack of Chinese readers is the power of consciousness. But I believe people who read this book carefully, there must be such a feeling: This book is certainly not perfect, prickling is the simplest matter, but the subversive marketing ideas it delivers indeed has a revolutionary impact The more the old marketing, there is such a feeling! McCarthy, Kotler, Lautoupe, Schultz are respected masters, the author is also admired, but also the benefits of their views and textbooks By. The real respect for the master, not politely quoted its point of view, but the challenge and development of marketing ideas! Therefore, the challenge and beyond the master, both