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自从河南卫视的《汉字英雄》与中央电视台的《中国汉字听写大会》两个节目在2013年暑期取得良好收视成绩后,这两个节目的相关话题也纷纷登上网页和微博热门搜索,其他媒体也给予了相应的重视,在取得了经济效益的同时也收获了良好的社会效益。2014年初,国家新闻出版广电总局发出通知,要求全国广电系统学习借鉴《中国汉字听写大会》、《汉字英雄》等节目,积极创作和播出弘扬和传承优秀传统文化的原创文化节目。至此,多家省级卫视先后筹备起自己的含有传统文化元素的原创文化节目,为提高这些节目的收视率与关注度,省级卫视借助各种平台予以推广和宣传,
Since the “Chinese Hero” by Henan Satellite TV and the “Chinese Character Dictation Conference” by CCTV have made good ratings in the summer of 2013, the related topics of these two programs have also been surfing the web and the Weibo popular search, others The media also gave corresponding attention, while obtaining economic benefits, but also gain good social benefits. In early 2014, the State Administration of Press, Publication, Broadcasting and Television issued a circular calling on the national radio and television system to learn from the programs such as “Chinese Character Dictation Conference” and “Chinese Characters Heroes” to actively create and broadcast original cultural programs that carry forward and inherit the fine traditional culture. At this point, a number of provincial-level satellite TV programs have prepared their own original cultural programs that contain elements of traditional culture. In order to improve the ratings and attention of these programs, provincial satellite TV platforms are promoted and promoted through various platforms,