《舌尖2》创下了可与热门影视剧和综艺节目相媲美的商业回报,甚至撬动了更大的一块O2O的市场,但这背后,隐藏着“很深很深的绝望”毫无疑问,《舌尖上的中国2》创造了纪录片的纪录。按照央视纪录片频道总监刘文的说法,《舌尖2》在全国上星频道的所有节目当中,超越了同时段的电视剧、综艺节目,成为收视率第一名。不仅在国内六大视频网站的点击率接近2亿次,在新浪 “Tongue 2” hit a commercial return comparable to hit TV shows and variety shows, and even leaped a larger market for O2O, but behind it lies “deep, deep despair” Doubt, “tongue on China 2” has created a record documentary. According to Liu Wen, director of CCTV documentary channel, Tongue 2 surpassed the drama and variety shows of the same period among all the programs on Star Channel in the country and ranked first in ratings. Not only in the domestic six major video sites clickthrough rate of nearly 200 million times, in Sina