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随着社会的进步,人类文化生活方式和日常生活方式都发生了很大的变化,三维动画技术与影视广告相结合的电视媒体能够更加深入受众者的内心,与其产生共鸣,并以文化产业和大众紧密联系在一起。无论是在国内还是在国际上,三维动画技术在广告中应用都存在着很大的市场价值。广告是商品经济下的产物,是人类另一种信息交流的方式,它在无形中影响人们的消费观念和模式,而广告之所以能发展并发挥其作用是与各种传播媒体的支持是分不开的。随着计算机技术、信息技术、数字技术和微电子技术的快速发展,影视这种传播媒介已经成为
With the progress of society, great changes have taken place in human cultural lifestyles and daily lifestyles. The combination of 3D animation technology and film and television advertising can further penetrate the innermost audience and resonate with it, and take cultural industries and The public is closely linked. Whether in the domestic or international, three-dimensional animation technology in the application of advertising there is a great market value. Advertising is the product of the commodity economy is another way for the exchange of information of mankind, it virtually affects people’s consumption concepts and patterns, and advertising has been able to develop and play its role with the support of various media outlets Not open. With the rapid development of computer technology, information technology, digital technology and microelectronics technology, the media like television has become