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制造商在引入网络直销渠道后,需有效协调与零售商之间的物流冲突.以销售单一产品,只有一个制造商和零售商,且制造商的补货策略为(Q,R)策略,零售商的补货策略为一对一策略的双渠道供应链系统作为研究对象,在综合考虑消费者渠道偏好和由于销售渠道缺货所引起的消费者转移的前提下,结合Markov过程理论建立供应链系统库存模型,针对制造商和零售商的库存决策进行分析.分析表明,制造商存在R~*及Q~*,零售商存在库存水平S~*使供应链系统的收益最大.MATLAB仿真表明了该结论的有效性.
Manufacturers need to effectively coordinate logistics conflicts with retailers after introducing online direct marketing channels. To sell a single product, there is only one manufacturer and retailer, and the manufacturer’s replenishment strategy is (Q,R) strategy, retail The replenishment strategy of merchants is a one-to-one tactical dual-channel supply chain system as a research object. Under the premise of comprehensive consideration of consumer channel preferences and consumer transfer caused by out-of-stock channels, a supply chain is established based on Markov process theory. The system inventory model analyzes the inventory decisions of manufacturers and retailers. Analysis shows that manufacturers have R~* and Q~*, retailers have inventory levels S~* to maximize the benefits of supply chain systems. The validity of this conclusion.