论文部分内容阅读
随着世界文明与全球经济的发展,世界各国纷纷开始进行文化输出与贸易。携带着本国价值观的电影、出版物等文化产品,逐渐呈现在各国人民眼前。一条以文化产品为核心的产业链正在改变着世界经济与意识形态格局。各类文化产品的推出和传播为各国人民带来了耳目一新的视听感受,同时也为世界文化宝库提供了丰富素材。面对我国文化进出口稳步增长的现实,对宏观环境即文化贸易环境的分析日渐重要。基于此种重要性,本文旨在探讨我国文化贸易环境建设的现状,以及与之相关的发展路径选择。
With the development of world civilization and the global economy, all countries in the world have begun to carry out cultural export and trade one after another. Cultural products such as films and publications carrying their own values gradually appear in front of people in all countries. An industrial chain centered on cultural products is changing the world economy and ideology. The launch and dissemination of various cultural products have brought a refreshing audio-visual experience to people in all countries and provided a wealth of material for the world’s cultural treasures. Faced with the reality of the steady growth of China’s cultural exports, the analysis of the macro environment, the cultural trade environment, is increasingly important. Based on this importance, this article aims to explore the status quo of China’s cultural trade environment, as well as the related development path choice.