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文化与科技融合是近些年企业寻求业务创新的重要着眼点。结合我国上市公司的具体经营实践,可以将文化与科技融合划分为交互融合和密集融合两种类型。利用2010-2012年的公司年报数据对53家相关企业文化与科技融合的经营程度进行测算,发现该经营度的均值在逐年递增。进一步采用随机影响的变截距模型进行回归表明:文化与科技融合经营度的提高对企业绩效具有明显的提升作用,并且这种影响在文化类企业与非文化类企业间不存在显著差异。因此,对于具备开展文化科技融合业务潜力的企业来说,加强文化与科技融合将会是企业进行战略转型升级的重要突破方向。这一趋势对当前的政策环境也必然提出新的要求。
The integration of culture and science and technology is an important focus of business seeking business innovation in recent years. Combined with the specific management practices of listed companies in our country, the integration of culture and science and technology can be divided into two types: interactive fusion and intensive fusion. Based on the company’s annual report data of 2010-2012, the operating level of 53 related enterprises’ culture and technology integration was measured and found that the mean of this operation level increased year by year. Further regression using a random variable intercept model shows that the improvement of the integration of culture and science and technology has obviously promoted the performance of enterprises, and there is no significant difference between the cultural enterprises and non-cultural enterprises. Therefore, for those enterprises that have the potential to carry out the integration of culture, science and technology, strengthening the integration of culture and science and technology will be an important breakthrough direction for the strategic transformation and upgrading of enterprises. This trend must also put forward new demands on the current policy environment.