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在竞争激烈的商场上,企业想立足,就要有自己的生存策略。对于大型企业来说,可以通过各种媒体做广告,宣传自己的企业文化和产品,做长远的投资。而对于那些中小型企业来说,通过其它渠道来推介自己,创造和把握住眼前一些较小的商机,是适合它们生存的策略。香港设计师许夏林所代表的森科产品有限公司(Semk Products Limited)正是属于后者。本刊记者将与您一起走进许夏林,看看他是如何带领公司通过展览来宣传自己、打出品牌,最终取得良好业绩的。
In the highly competitive shopping malls, companies want to gain a foothold, we must have our own survival strategy. For large enterprises, you can advertise through various media, promote their own corporate culture and products, make long-term investment. And for those small and midsize businesses, promoting themselves through other channels, creating and capturing some of the smaller business opportunities ahead of them is the right strategy for their survival. Semk Products Limited, a Hong Kong designer represented by Xu Xiaolin, belongs precisely to the latter. Our reporter will walk into Xu Xia Lin with you and see how he led the company through the exhibition to promote themselves, brand, and ultimately achieved good results.