“认同”与“区分”是促成流行、推动外观变化的两大文化动力。在外观管理中,个体呈现出的“集体服从”与“个人风格”作为两种策略,体现在这两种动力推动下外观变化的社会心理历程。“自我概念”既使这种历程变得复杂又回互了这种历程。 “Identity ” and “Differentiation ” are the two major cultural motivations for promoting pop and promoting appearance changes. In the appearance management, the individuals present “collective obedience” and “personal style” as their two strategies, reflecting the social psychological course of appearance changes under these two impetuses. “Self-concept” complicates this process and reciprocates it.