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当前网络舆情研究已进入饱和阶段,应积极探索新的研究路径:“维权”新理念使网络舆情研究视角由以政府为主体的维稳转向以公众为主体的维权,“维安”新角度使网络舆情研究拓展至社会安全、政治安全、文化安全、经济安全等领域,大数据将促使网络舆情研究转向全数据、多向维度、舆情预测等方面,网络传播环境的变化(如微信的出现)将为网络舆情研究提供新的课题,新理论(如社会沟通理论的移植)可为网络舆情研究注入新的活力。
At present, the research on internet public opinion has entered the saturation stage, and a new research path should be actively explored: new concept of “rights protection” should make the perspective of network public opinion research be shifted from maintaining the government as the main body to safeguarding the public as the main body, From a new perspective, the study of online public opinion has been expanded to areas such as social security, political security, cultural security and economic security. Big data will prompt the study of online public opinion to shift to full data, multidimensional dimensions and public opinion forecasts. Changes in the network communication environment ) Will provide new topics for the study of internet public opinions. New theories (such as the transplantation of social communication theory) will inject new vitality into the research of internet public opinion.