美国世界级导演詹姆士·卡梅隆执导的臣片《泰坦尼克号》自上映以来,以其精美的画面、巧妙的构思,隆重宏大场面席卷全球,票房收入直逼15亿美元,从营销角度来看《泰坦尼克号》堪称世界电影市场上现代营销的操作经典,现在笔者就从市场营销的思路出发谈几点看法,以求抛砖引玉。一、新闻“炒”作,营造市场《泰坦尼克号》未登陆以前,“两大 Since the release of ”Titanic“, a film directed by the United States world-class director James Cameron, has swept the world with its exquisite images and ingenious ideas. The box office revenue has nearly equal to $ 1.5 billion. From marketing From a ”point of view“ Titanic called the world of modern marketing on the movie market classic operation, and now I start from the marketing idea to talk about several points of view, in order to initiate. First, the news ”fried “ for the creation of the market ”Titanic“ before landing, ”two big