当前,经济增长从高速向中高速转化,进入新常态的中国经济正在向形态更高级、分工更复杂、结构更合理的阶段演化。新常态下的发展动力,必须从要素驱动转为创新驱动,社会经济领域如此,广播影视传媒领域发展同样如此。特别是当前,世界科技进步日新月异,新一轮科技革命和产业变革正在孕育兴起,一些重要科学问题和关键核心技术已呈现出革命性的突破,带动了关键技术的交叉融合、群体跃进,信息生产与传播方式不断变革,广播电视产品的内容和结构、传播终端的形态和功能、受众的心理和习惯,都在发生革命性变化。特别是随着以互联网为代表的新兴媒体的迅猛发展,互联网生成舆论、影响舆论 At present, the economic growth is transforming from high-speed to medium-high-speed. The Chinese economy, which has entered a new normal, is evolving into a phase with more advanced forms, more complicated division of labor, and more rational structures. The driving force behind the development of the new normal must be driven from an element-driven to an innovation-driven one. In the social and economic fields, the same is true of radio, film and television media. In particular, at present, the scientific and technological progress in the world is changing with each passing day. A new round of scientific and technological revolution and industrial transformation are under way. Some important scientific issues and key core technologies have shown a revolutionary breakthrough. They have led to the cross-integration of key technologies, the leap forward of groups and the information production With the ever-changing mode of transmission, the content and structure of radio and television products, the shape and function of communication terminals, the psychology and habits of the audience are all undergoing revolutionary changes. Especially with the rapid development of the emerging media represented by the Internet, the Internet generates opinion and affects public opinion