“图腾”作为一种特殊的古代文化形态,一直沿袭至今,并深深地影响着人们的思想观念、文化习俗以及艺术和生活,而由其衍生而来的吉祥文化更是令人青睐。文章分析了“图腾”对民俗文化和吉祥文化、吉祥物的深远影响,着重强调了吉祥文化艺术中图腾文化的丰富内涵。 As a special ancient cultural form, “totem” has been inherited so far and deeply affects people’s ideas, cultural practices and arts and life, and the auspicious culture derived from it is even more popular . The article analyzes the profound influence of “Totem” on folk culture, auspicious culture and mascot, emphasizes the rich connotation of totem culture in auspicious culture and art.