随着互联网的不断发展,互联网经济时代引领企业市场营销环境发生转变,人们的生活方式与消费观较之前不同。因此,在互联网经济背景下,转变企业市场营销策略十分重要。为此本文将从营销环境转变内容入手,探究企业市场营销转变策略,为企业营销提供更多参考资料。 With the continuous development of Internet, the era of Internet economy leads the change of marketing environment of enterprises, and people’s lifestyle and consumption are different from before. Therefore, in the context of the Internet economy, the transformation of corporate marketing strategy is very important. To this end this article will start with changing the content of the marketing environment to explore business strategy for the transformation of marketing, marketing for enterprises to provide more reference material.