技术进步引发了一场前所未有的全球性的传播革命,新媒体意味着一个崭新的传播时代的到来。不论是将其视为撬动点还是大背景,新媒体已经悄然改变了涵盖政治、文化、经济在内的社会生活的方方面面。因此,作为对传播具有高度依赖性的动画产业,研究分析新媒体传播对该产业可能产生的影响与变化,从而把握与应用其规 Advances in technology have given rise to an unprecedented global communication revolution, and new media has meant a new era of communication. Whether it is regarded as a key point or a background, the new media has quietly changed all aspects of social life covering politics, culture and economy. Therefore, as an animation industry with a high degree of dependence on communication, it studies and analyzes the possible impact and changes of new media on the industry so as to grasp and apply its rules