社会引导的对象主要为个体、群体的社会态度。鉴于社会引导本身是一门多变量的艺术，本文围绕引导效果，从社会心理学的角度，提出引导的基本模式并逐步分析了结构变量包括引导者、引导信息、引导对象及引导情境的相关特征及效用。 The target of social guidance is mainly the social attitude of individuals and groups. Since social guidance itself is a multivariable art, this paper focuses on the guiding effect, from the perspective of social psychology, puts forward the basic pattern of guidance and gradually analyzes the structural variables including the guide, the guiding information, the guiding object and the related characteristics of the guiding situation And utility.