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在商务手段、设计更改的潜力充分发挥之后,从产品开发源头谋求显著成本降低,是接下来两三年必然面临的挑战中国企业的生产成本(包括材料及制造的成本)在销售额中的占比,比同类型德国企业高出13%。对中国汽车企业来说,制造成本是下一个值得引起关注的降成本潜力所在。中国汽车市场总体增速放缓,价格竞争加剧,“降成本”再次成为热点题目。对主机厂来说,通过商务手段降低采购价格是最直接、有效的方法。这导致中国零部件企业盈利水平呈现逐年下降趋势。对比欧美零部件供应商与中国零部件企业的息税前利润率(EBIT),2009年欧美市场陷入低谷,零部件供应商的利润水平受到严重打击,下跌到3%至4%。2010年以来,美国市场逐步好转,这个数字亦逐年上升,2012年已经恢复到6.7%的正常水平。
After commercial technologies and the full potential of design changes, seeking significant cost reductions from the source of product development are the inevitable challenges in the next two to three years. The Chinese enterprises’ production costs (including the costs of materials and manufacturing) Than the same type of German companies 13% higher. For Chinese automakers, manufacturing costs are the next cost-cutting potential to attract attention. China’s auto market overall slowdown, price competition intensified, “cost reduction ” once again become a hot topic. For OEMs, lowering the purchase price through commercial means is the most direct and effective method. This led to the profitability of China’s parts enterprises showed a downward trend year by year. Comparing the EBIT (EBIT) between European and American parts suppliers and Chinese parts enterprises, the European and American markets reached a downturn in 2009, and the profitability of parts suppliers hit hard and dropped to 3% to 4%. Since 2010, the U.S. market has been gradually improving. This figure has also been increasing year by year. In 2012, the figure has returned to a normal level of 6.7%.