自从社会主义市场经济开始向出版靠拢以来 ,“策划”一词已越来越成为人们经常不期而遇的一种时髦。从“策划编辑”到整体策划、全程策划乃至宣传策划、广告策划等等 ,几乎处处展示着策划的魅力和光采。事实上 ,不少出版社也已经尝到了策划成功给他们带来的巨大甜头。为了深入 Since the socialist market economy began to move closer to publication, the word “planning” has increasingly become a fashion that people often encounter unexpectedly. From “planning and editing” to the overall planning, planning and even the entire publicity planning, advertising planning, etc., almost show the planning of the charm and radiance. In fact, many publishers have also tasted the tremendous sweetness that the success of their planning brings to them. In order to deepen