任何事物发展的背后,其实都是文化的角力。大到国家,小至团体个人,一个企业的市场营销尤其如此。当现代企业力图进入蓝海时,2008年的中国社会环境却呈现出另外一种意义上的“红海状态”。这里的红海,不是指企业的市场状态,而是一种社会文化状态,大众心理状态,透视今年发生的种种大事,无一不告诉我们,本土企业已经进入了一个“红色营销”的时代。 Behind the development of anything, in fact, are the cultural wrestling. Large countries, small groups and individuals, a business marketing in particular. When modern enterprises seek to enter the Blue Ocean, the Chinese social environment in 2008 presents yet another sense of “Red Sea State.” The Red Sea here refers not only to the market conditions of enterprises but to social and cultural conditions and public psychology and to the various major events that took place this year, all of which tell us that local enterprises have entered an era of “red marketing” .