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即近年尤其近一二年,国内众多国有广告公司对外资的跨国或全球广告公司进入中国市场带来的对中国广告业及其自身效益的冲击反应日益强烈。有多家大型国有广告公司的老总共同商讨,拟请政府出台有关政策,限制外资广告公司的发展,对国有广告公司进行多方面的保护和扶持。针对这一牵动众多广告业人士心胸的问题,姜弘先生的基本观点这个问题短期内不会得到解决,它是中国广告业长期发展过程中必然出现的一个问题,要做好长期应对的准备。而且,不单单是国有的,有基础的广告公司,所有本土的广告公司都要面临与外资广告公司对立的问题。
In recent years, especially in recent years, many domestic state-owned advertising companies have responded increasingly strongly to the impact on China’s advertising industry and its own profits brought by multinational or global advertising agencies with foreign investment. There are a number of large state-owned advertising company CEOs to discuss, proposed to the government to introduce relevant policies to limit the development of foreign advertising companies, state-owned advertising companies in many aspects of protection and support. In response to the question that affects many people in the advertising industry, Mr. Jiang Hong’s basic point of view will not be solved in the near future. It is an inevitable issue in the long-term development of China’s advertising industry and a long-term response should be prepared. Moreover, it is not only state-owned and based advertising agencies that all domestic advertising companies are confronted with foreign advertising agencies.